# More student enquiries. Converted before the next institute does.

VijayaTech Labs runs multi-channel lead-generation campaigns for coaching institutes and education businesses across Facebook, Instagram, Google, and YouTube, and builds the system that captures every student enquiry, sends an automatic WhatsApp or SMS response, and routes leads into a CRM with a follow-up sequence so your admissions team converts more with less manual effort.

## What we do for coaching & education businesses

We run coordinated campaigns across Facebook, Instagram, Google, and YouTube targeting students and parents actively looking for your courses — and build the system that responds to every enquiry instantly and tracks every follow-up.

**Starting from**: ₹20,000 setup fee + monthly ad spend paid directly to ad platforms.

## Proof points

### Admissions enquiries automated from Facebook to follow-up call

**Key result**: 3× more enquiries handled without adding admin staff

A competitive entrance coaching centre was generating Facebook leads but had one admin handling all enquiries manually — many went cold over weekends. We built an automated system that responds to every new lead within 60 seconds on WhatsApp, collects the student's target exam and batch preference, and flags hot leads to the admissions counsellor immediately. Enquiry volume tripled after expanding campaigns to Instagram and Google without any additional admin headcount.

### YouTube ads building trust before the first call

**Key result**: 40% higher call-to-registration conversion rate

For a premium skill-training institute, parents were hesitant to enquire without first understanding the faculty and success track record. We produced short YouTube pre-roll ads featuring faculty introductions and student testimonials, retargeted warm viewers with Google Search ads, and sent every enquirer a curated WhatsApp message with a course brochure link. Prospects who came through this sequence converted at a significantly higher rate than cold Facebook leads.

## Frequently asked questions

### Which channels do you use for coaching institute lead generation?

Facebook and Instagram are the highest-volume channels for coaching leads in India — parents and students spend significant time on both. Google Search captures students actively searching for courses. YouTube works well for institutes with strong faculty or success stories to showcase. We run all channels in a coordinated plan so a student who sees your Instagram ad might later search on Google and find your campaign there too.

### Can you target students for specific exams — like NEET, JEE, or UPSC?

Yes. We build exam-specific ad sets and landing content so NEET aspirants see one message, JEE aspirants see another, and so on. This specificity dramatically improves enquiry quality because each prospect has already self-identified their goal.

### What does the automated enquiry follow-up look like?

When a student or parent fills an enquiry form, they receive a WhatsApp message within 60 seconds with a course brochure or fee structure. Your admissions team gets a notification with the enquirer's details. If there is no contact within 24 hours, an automatic follow-up is sent. The system tracks every interaction in your CRM so counsellors always know the lead's status.

### How do you target parents rather than students?

For school-level coaching (classes 8–12, competitive exams), we target parents on Facebook and Instagram using demographic and interest filters. Ad copy speaks directly to parental concerns — board results, college admissions, child's future. For post-graduation and professional courses, we target the students themselves.

### Can we run campaigns for multiple courses at the same time?

Yes. We manage multi-course campaigns with separate budgets and targeting for each course or exam category. We recommend starting with 2–3 courses and expanding based on what performs best in the first 30 days.

### What is the minimum ad spend we need to see results?

For coaching institutes, ₹20,000–₹40,000 per month in ad spend typically generates enough data and volume to optimise effectively. Below that, the algorithm needs more time to find the right audience. We'll recommend a budget based on your intake targets and course fee.

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**Book an Automation Blueprint**: https://vijayatechlabs.com/book-blueprint
**Full page**: https://vijayatechlabs.com/coaching-leads
**Markdown version**: https://vijayatechlabs.com/coaching-leads.md